Branding for a Sydney-based adventure blog.
We are Explorers is an inspiration blog for weekend micro-adventures around Sydney, NSW with close to 20,000 followers on facebook and instagram. It's all about encouraging everyday adventurers like you and I to get out there and explore what's on our doorsteps.
The brief was to create a new face for the company that would be relevant to the contemporary times. It was to be simple, recognisable, and have a logo icon that could be used on it's own.
I designed a minimalistic logo icon formed by a tent and a mountain. It serves to reflect the outdoor adventure theme, further using bold but friendly typography to appeal to the every day Joe. It's a brand that shows you don't need to be the fittest and toughest to go on an adventure.